1.

Always create an experience of comfort. Make choices that elicit an awe-inspiring reaction.

2.

Pursue mastery of our craft. Deliver excellence in everything we do and every product we produce.

3.

Conduct business in a manner that equally respects the people we serve and the planet that serves us. Act with integrity, be truthful and credible.

4.

Passionately share our knowledge and expertise to empower our community and consumers to make informed choices.

5.

Design processes and products that are sustainable for our organization and the planet. Leave things better than we found them for the next generation.