OUR GUIDING PRINCIPLES
CREATE COMFORT, DELIVER DELIGHT
Always create an experience of comfort. Make choices that elicit an awe-inspiring reaction.
ACHIEVE MASTERY, DELIVER EXCELLENCE
Pursue mastery of our craft. Deliver excellence in everything we do and every product we produce.
BE AUTHENTIC AND ETHICAL
Conduct business in a manner that equally respects the people we serve and the planet that serves us. Act with integrity, be truthful and credible.
SHARE OUR KNOWLEDGE AND EXPERTISE
Passionately share our knowledge and expertise to empower our community and consumers to make informed choices.
DESIGN AND PRODUCE SUSTAINABLY
Design processes and products that are sustainable for our organization and the planet. Leave things better than we found them for the next generation.